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Ice-Cream Island
Island Ice Cream is a new brand that specializes in premium ice cream made with locally sourced ingredients. The brand’s target audience is young adults and families who appreciate high-quality, flavorful ice cream.
Goals:
The goals of this branding project were to create a brand identity that:
- Reflects the brand’s inspired theme
- Appeals to the target audience
- Communicates the brand’s commitment to using locally sourced ingredients
- Stands out in a crowded market
Logo design:
The first step in the branding project was to create a logo that reflects the brand’s identity. The logo design team used a combination of tropical colors such as blue, green, and yellow to create an island-inspired theme. They used a clean, modern font to make the logo easily readable and memorable. The logo included a palm tree graphic that added a tropical touch to the design.
Packaging Design:
The packaging design team created custom packaging that reflected the brand’s tropical theme. They used bright colors and bold patterns to catch the attention of customers.The packaging also included information about the brand’s commitment to using locally sourced ingredients, which was an important factor for the target audience.
Social Media Posting:
The social media post design team created a series of posts that reflected the brand’s identity and promoted the brand’s products. They used bright, colorful images of the ice cream to catch the attention of customers. They also included images of the tropical island and the locally sourced ingredients to communicate the brand’s commitment to quality and sustainability.
